What is reputation risk?

Risk management has been an important part of doing business for many years. Risk management includes the information gained from potential partners and suppliers. Nowadays, managing risk is more about business intelligence of a company's reputation. It means, what is a potential partner or supplier willing to do to get the job done. Corruption, reduced quality of service or products, and compliance are the top three concerns when managing risk. Surveys were completed in this article from the WSJ regarding the types of reputation risk.